Economy

Sonelgaz: Putting digitization at the heart of customer service development model

The CEO of Sonelgaz, Chaher Boulakhras, stressed, Thursday in Algeria, that the national company places digitization at the heart of the customer service development model, in order to produce more flexible electric power, smarter networks, and greater operational efficiency.

In his speech during the signing ceremony of a framework agreement between Sonelgaz and the National Bank of Algeria, which includes payment of bills via mobile phone, Boulakhras stated that Sonelgaz relies on the dissemination of this payment formula on all cash platforms in Algeria, especially through Sonelgaz’s adoption of the rapid response service through the use of a QR code on your bills.

On the other hand, Boulakhras added, there is still a long way to go in the field of digitization and the improvement of electronic services, as “there are habits that are difficult to get rid of, but we are progressing day after day to change consumer habits that remain firmly established for some, as some of our customers still prefer going to our agencies, and preferring to pay in cash, because a large percentage of customers hesitate to interact online.”

The CEO of Sonelgaz stated that a framework agreement for the year 2018 was signed between the two institutions, which resulted in the initiation of the online payment process via the electronic bank card, as well as through an electronic payment device to pay bills at the level of commercial agencies.

For his part, the Director-General of the National Bank of Algeria, Mohamed Lamine Labou, explained that this agreement falls within the framework of the government’s program to revitalize the banking activity and restructure the banking sector through new technologies and the modernization of payment methods.

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